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Joanne L. Watt

Phone: (307)421-2925 

Email: Joanne.l.watt@gmail.com

LinkedIn: https://www.linkedin.com/in/joanne-watt-89a55929/

Portfolio: www.consultwatt.com/proftolio

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SENIOR EVENT & MARKETING LEADER

 

Over 10+ years of experience owning and executing complex high-impact events. Proven ability to lead event strategy, manage multi-million-dollar budgets, oversee vendors and sponsorships, and deliver executive-level experiences from concept through on-site execution.

 

Known for stepping into fast-moving environments, building structure quickly, and driving cross-functional alignment across marketing, sales, product, and leadership teams.

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SKILLS

 

Event Strategy & Execution • Global Event Programs • Budget Ownership ($7M+) • Vendor & Contract Negotiation • Sponsorships & Partnerships • Speaker & Executive Management • Cross-Functional Leadership • User Conferences & Industry Events • On-Site Event Delivery • SaaS & B2B Marketing

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EXPERIENCE

 

2014 - Present

Watt Business Consulting, Business Consultant  

  • Lead end-to-end planning and execution of client events, including conferences, trade shows, executive events, and webinars

  • Own event strategy, budgeting, vendor selection, logistics, and on-site delivery

  • Support companies in building event programs from the ground up, aligning events to pipeline and revenue goals

  • Manage sponsorships, partnerships, and event marketing campaigns to drive attendance and engagement

  • Coordinate cross-functional stakeholders including leadership, marketing, and sales

 

Dec 2020 to Aug 2025  

StreamYard, Marketing Manager

  • Led global marketing strategy, including event marketing, partnerships, and large-scale virtual experiences

  • Owned event and sponsorship strategy, working with major partners including Zoom, Salesforce, LinkedIn, Dropbox, and Teachable

  • Managed cross-functional execution across marketing, partnerships, and leadership teams

  • Supported execution of virtual and partner-led events, including speaker coordination and audience growth strategies

  • Drove event-led demand generation through webinars, partner activations, and integrated campaigns

 

Jun 2014 to Dec 2020  

Social Media Examiner, Event Marketing Manager

  • Led marketing and execution for industry-leading conferences and virtual events

    • 5,000+ in-person attendees

    • 50,000+ virtual participants

  • Owned event campaigns across email, paid media, social, and content to drive registrations

  • Managed speaker programs, influencer partnerships, and sponsorships with major technology brands

  • Collaborated cross-functionally to deliver seamless event execution from planning through on-site delivery

  • Optimized event websites and attendee journeys to increase conversion and engagement

 

Jul 2009 to Sep 2012 - United States Air Force, Chief of Youth Programs and Resource Advisor

 

Jul 2008 to Mar 2009 - Sylvan Learning Center, Center Director 

 

Oct 2006 to Jul 2008 - The Salvation Army, Social Worker

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FORMAL EDUCATION

 

2012 University of Wyoming

Masters, Major: Adult Education

 

2006 The University of Maryland

Bachelors, Major: Social Science

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